Breakouts

At Lennox®, we make industry-leading products to help our dealers satisfy the most discerning homeowners. Join two members of the Lennox product team as they share unique insights into the needs of today’s homeowner, how Lennox cooling, heating, air quality, and controls products satisfy more customers and keep you ahead of the competition.

As a geek for gadgets, I manage the ductless mini split line for Lennox®. My motivation comes from developing and providing new product for you, and ultimately, your customers. In that spirit, I enjoy helping you utilize Lennox® mini splits for those unique solutions when using ductwork is not feasible. Just like last year, we have new mini split products available and look forward to sharing them with you while also explaining what’s behind the significant growth in all heat pump sales in the industry.

With a deep understanding of the world of consumer financing as well as extended service agreements, Cadena is always looking for the strategic and long-term offers that make Lennox the partner of choice for contractors. His unique and direct approach to problem solving and presentations means he’s excited to introduce the latest from the world of Lennox Merchandising. Financing 202 will build on the great sales tools we provided last year in Financing 101.

Scott has been working directly with HVAC contractors for the last 20 years. He is passionate about this industry and well known for his innovative approach to sales training, creative marketing and promotion development. In his current role, he oversees a team of managers and promotion experts to develop customer, consumer and brand promotions to increase sales, mix, market share and conversion. If you attend his breakout, prepare to be energized! Keith spent 15 years in the telecom industry prior to joining Lennox, holding various positions in sales operations and supply chain management. He’s dedicated to developing programs that help Dealers succeed in growing their top line, and is passionate about beating the competition.

Tom has worked across the Lennox organization and throughout the U.S. helping Lennox® dealers grow and improve their businesses. He’s known for creating processes and programs that enable employees and customers to repeat key winning behaviors that insure quality service and business success. Measuring marketing ROI is key to understanding the results of your advertising investment. We’ll also inspect your internal processes to insure quality treatment of leads and customers when the phone rings. Come to this breakout to learn about the three “Rings” that lead to a great marketing ROI.

Are you planning to retire and pass your business on to someone else? Do you want to eventually sell your business and retire to golf and sunshine? Do you want to live well and earn a double digit return right now? You may be surprised at what it takes to build every day success and enterprise wealth so your business can thrive today and then survive without you. Jose De la Portilla and Victoria Richardson return with an in-depth look at how HVAC businesses create wealth.

If you missed this hugely successful session at LennoxLIVE last year, now here’s your chance. Mike has brought it back and promises that the work will be hard, but very rewarding. One of Mike’s main passions is seeing dealers and their employees successful. You can’t celebrate success unless you have a clear set of performance measures about your business reported regularly. We will help any business grow and prosper. Bring your energy to this can’t miss session!

This advanced session on key performance indicators addresses the reality of business: we have many types of customers with different levels of experience and expertise. Mike’s experience with Lennox has confirmed as much, and he’s ready to help you and your employees be successful. Are you ready?

We're facing a huge crisis in our industry. The average HVAC technician is 58 years old and not getting any younger. It's not enough to do your best by working hard to recruit and retain new employees. You have to know what to do to attract people who fit your company and culture, and how to create a company culture that attracts great employees. Attend our session and learn the best ways to attract and keep great technicians for life.

Brigham Dickinson is president and founder of Power Selling Pros. They offer the most comprehensive coaching and training certification program for a call handling teams in RHVAC Industry. This certification teaches call handling teams to book more calls, WOW more customers and make contractors more money. Brigham started Power Selling Pros when he saw that call handlers were not consistently converting their calls to bookings. In 2009, Power Selling Pros started out training six call handlers – today they train and certify hundreds of CSRs every year from RHVAC companies around the globe.

Bill is a Lennox® veteran with 30 years of experience in capacities ranging from training and development to direct sales, to program management. For the last 8 years, Bill has led Lennox’s retail efforts, achieving consistent double-digit growth in this fast-growing segment of the business. In this session, Bill will moderate a panel of five successful retail dealers, sharing their experiences and best practices for success.