The United States is one of the most diverse countries in the world. While the majority of people speak English, some people are more comfortable speaking other languages, such as Spanish or Chinese.
Does your company know how to approach customers who speak another language? Here are three reasons why hiring bilingual employees is an asset to your company.
Tap into a new market
Look into your community to discover what languages, other than English, are commonly spoken. When looking at resumes, keep your eye out for what languages a job applicant speaks, many will list proficiency in other languages on their resume. Having bilingual employees will allow your company to relate to these customers - which will result in sales in a market you previously would not have been able to reach.
Open an international market
Bilingual employees will not only help you reach new markets within your area, but can also make sales internationally. It is important that they not only speak the same language as potential customers, but also understand the culture, which can be key to business deals. Through offering a version of your website in another language, customers from around the world will be able to reach your business.
Create diversity in your workplace
A company is only as good as the employees who make it up. Having a diverse workplace is not only important to company growth, but will also bring in new experiences, cultures and creativity into your business.