How to convert your HVAC website into a profit machine

Customers turning to online search for services has increased 156% over the last 4 years, according to research. Your website is often the first point of contact - and it's a place that you could be potentially losing sales.

Follow these tips to make sure your company's website will turn those online leads into profits for you.

Your website must have functional design.

Is your phone number apparent or is it hidden beneath lines and lines of sales pitches? Can a customer easily navigate to deals and blogs?

Customers don't want to spend a lot of time reading sales pitches on your website. They want to know how to contact you, if you're offering any deals and if you're an expert in the industry.

Make sure your contact information is listed at the top of your webpage. Check every now and then to see if all your links work. It's also a good idea to post special offers and deals to attract customers who want to save money.

Be direct and don't play games.

Customers coming to your site are looking for three things. They need a repair, they need a new system and they want to know who is in the area to service them.

Let potential customers know right away that you offer these services. Don't make them dig through extra information and don't use "sales speak." It's a good idea to put links to all the important information right at the top of the page in plain and simple language.

How does your company's site turn leads into sales?

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