HVAC customer videos could take away "friction"

Troubleshooting videos can further ease apprehensions or perceived risks your customers have. I've talked about taking the friction out of the customer experience and that's exactly what videos can do.

It doesn't take a lot, either. You don't need a production team - you just need a hand-held video camera and simple editing software that may come with your computer (most non-linear video editing is readily available these days).

Above, you'll see a good example of a customer service video from this dealer out of Idaho. What's important to keep in mind is that the purpose of your video is to take away any customer apprehension about your performance.

It's about showing, not telling. Instead of telling customers that his business was a good choice, he took a common question and answered it in a consultative way.

Tips for creating troubleshooting videos for customers

  • Include different employees to give your company an authentic look.
  • Videos should be no longer than 2 minutes. Your audience has a short attention span, so make it quick!
  • Focus on one subject and make it simple with minimal transitions.

How do you ease customer apprehension?

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