HVAC training throughout your entire organization is something I preach about often, but why? Because I know it will turn over the sales revenue you're looking for.
The industry always has a down season, but HVAC training will be the fuel that keeps the revenue flowing. Here's why:
Happy employees make happy customers
Happy customers also make loyal customers. Think about it: if your service call people are passionate and happy about what they're doing, it reflects on how well they perform the job, and their troubleshooting and presentation skills.
Action item: Train your entire organization on customer service techniques.
Learn how to standardize your process
Our Master Selling course argues that many HVAC sales are about the same; so wouldn't that class make your best sales team yet more efficient? There's a standard timeline for each sale, so provide tools that make it that much easier (such as the sales lead tracking tool or appropriate courses.)
Action item: Enroll your salespeople in a multi-week course every year to motivate.
Expertise that can be sold
A well-trained team is one that's constantly evolving its job descriptions. Is your salesperson really a comfort advisor? Is your technician NATE certified? Think about how to push those traditional industry positions into ones that can be used for a higher purpose (and a higher price for services).
Action item: Pay attention to what your core strengths are, as well as those of the individuals that have a stake in your organization; train accordingly.