Maintenance agreements promote loyalty. But how do you get the customer to that point?
You don't have to have a major marketing budget to get the word out about your maintenance agreement program. Here are some simple techniques:
Customer referral program
Referral programs prolong the customer service experience after the initial sale. By rewarding the customer for referring your business, you suggest future interactions between your company and the customer. Good incentives for referrals are also a high selling point - free unit check-ups, discounted maintenance repairs and voucher discounts for new units are just a few ideas.
Attend local events
Making an appearance at a community event is just as important as being on time to a meeting or being personable on a sales call. Attending events like home and garden shows, fairs, carnivals and holiday gatherings shows potential customers you care about starting a relationship between you and them - not just a financial relationship between them and your company.
Improve the view of your company while reaching out to new customers and helping the community all at the same time? Now THAT'S multitasking at its finest and it's as easy as getting involved with the community.
- Donate an HVAC system to a local family in need
- Respond to a natural disaster by setting up on-site customer service stations
- Partner with organizations like Habitat for Humanity to give back to the community
How does your company stay involved with the customer?