By Victoria Richardson
Summer is heating up and service calls are coming in, which means it's the perfect time to implement some red-hot summer marketing strategies! Take advantage of the busy season and generate more business year-round with these marketing tips.
- Optimize search results. Customers are looking for you online - make sure you're showing up in search results. Claim your small business listing on Google, Bing, and other search engines. Also, consider investing in localized pay-per-click advertising with key terms that homeowners are using during the summer season, such as "air conditioning" instead of "furnace."
- Evaluate your online presence An easy way to keep product information updated on your website is by using the Lennox Webservices System for real-time updates. Make sure you've responded to reviews (both negative and positive) on Angie's List, Yelp, and other sites, and keep your company's information up to date. If you're a Lennox Premier Dealer, take advantage of the consumer reviews of your business on Lennox.com in the Dealer Locator.
- Maximize your fleet. Take advantage of the fact that your techs are driving around in company vehicles many people will see outside their neighbors' houses. Keep your fleet looking sharp, and place coupons or special offers on neighbors' doors during service calls. Offer a discount on annual maintenance agreements or include the deal in a system install - it's a great way to generate more business throughout the rest of the year.
Take your company's marketing game to the next level by enrolling in the HVAC Marketing Tips and Techniques class from HVAC Learning Solutions and be sure to follow us on Facebook, Twitter, YouTube, and Google+ for more tips and trending topics!
Victoria Richardson is a marketing manager for HVAC Learning Solutions.