What is your HVAC company getting wrong?

Sometimes we look at the numbers and don't see the fruits of the countless hours we seem to put in - and that can be disheartening. The question we must ask ourselves is, "What's missing?"

If the results just aren't coming through, perhaps it's time to take a look at the complacencies that creep into the good ol' family business. Check out these ways you could be keeping your HVAC business from moving ahead and how you can move off your plateau:

But we've always done it that way. Throw out that old way of thinking if you ever want anything to change. Think about this: If your old way of doing things worked, why are you no longer seeing results? It doesn't have to be a drastic change, either. Perhaps mandate a small change like greeting every customer and asking to come into their homes, instead of just barging in.

My employees won't stick around. Snapshotz Online issued a customer service report in 2012 that showed the service industry has the highest employee turnover rate. High turnover isn't good for business. To combat it, find ways to keep staff from getting too comfortable.

Customer complaints are all over the Internet. The Internet has made it easy for customers to share complaints with the world. Anyone can easily ruin your reputation. Monitor social media and business review sites to see what customers are saying. If you catch a complaint, address it. Your public or private response may turn a bad review into a good one.

What are some of the issues you've faced, and how did you overcome them?

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