What social media can tell you about a job applicant
When a job applicant hands you a resume, you see only one thing: what they want you to see. But even best resume in the world cannot cover up a poor online reputation. Why? Because employees are an extension of your brand. You wouldn't want an employee acting inappropriately in the workplace, so you don't want them representing your business in an unflattering light on Facebook.
Where to look and what to look for
Start out with a solid Google search of their full name. You may find their awards, achievements, schools attended, and even criminal activity.
The most popular social media platform in the world can tell you almost everything you would ever want to know about a potential employee. Although privacy settings may block you from some features, you can still gain a lot of insight. Be wary of inappropriate party pictures and language. Check their interests, hobbies, and joined groups to gain further insight.
Small 140-character tweets may not say much, but you'll learn about your candidate on a personal level. Be on the look out for red flags such as anger or rage-filled tweets. Those who spout off on social media, talking negatively of their boss or other businesses, will most likely reflect that same bad attitude in the workplace.
This platform is a great asset to validate what they put on their resume. Since LinkedIn is a professional social media platform, people can "endorse" skills and write informal references for others. A person who keeps their LinkedIn page updated is most likely organized in the workplace as well.
Have you ever had to refuse an applicant because of what you found on their social media profiles?