Download the full schedule here.
June 23 / 10:00 a.m.
Insights into Today’s Consumer
Speaker: Gaby Arora
Want to learn about your customer's motivations and attitudes, and how they impact your business? We're here to dig into the data for insights to help you create long-lasting customer relationships. Read More
June 23 / 2:00 p.m.
ReThink Ultimate
Speaker: Ingrid Berkley & Valerie Mastalka
Is Perfect Air attainable? We think so! In this interactive breakout, the product team highlights features of Lennox’ top-of-the-line equipment that raises the bar for Ultimate Comfort in 2020. Read More
June 30 / 10:00 a.m.
Positioning Elite & Merit
Speaker: Brandon Chase + Eric Zito
Homeowners may not know much about Lennox Merit and Elite product lines. Get insights about homeowner behaviors, industry trends and providing product options to enhance the homeowner experience. Read More
June 30 / 2:00 p.m.
Creating Demand for the Lennox Brand
Speaker: Gaby Arora + Stephanie Bond
Learn how to leverage the Lennox brand to create consumer demand. See examples of ways to update your website and social media channels to better reach customers in this unique and challenging time. Read More
July 7 / 10:00 a.m.
Building Purpose into Your Brand
Speaker: Stephanie Bond + Daniel Parker
Did you know that 86% of consumers are more likely to purchase from purpose-driven companies? Discover how Corporate Social Responsibility programs boost your reputation and help increase your sales. Read More
July 7 / 2:00 p.m.
The New Service Dashboard
Speaker: Mariam Ballard + Terry Stern
The iComfort Dealer Dashboard is now the Service Dashboard. Get a walk-through of new features, like Enhanced Commissioning, Detailed Customer System View, Error Code Lookup Integration, and more. Read More
July 14 / 10:00 a.m.
IAQ Today
Speaker: Ingrid Berkley + Dhishan Kande
What do homeowners want from Indoor Air Quality products? Get an overview of the Healthy Climate Solutions line, how these products address growing IAQ markets, and how you can grow your IAQ sales. Read More
July 14 / 2:00 p.m.
User Experience Web Design Strategies to Drive Leads
Speaker: Sarah Snider + Maddie Farrell, Strategic America
Are you spending time and money driving traffic to your website, but those visitors aren’t converting into leads? The issue could be the user experience on your site. Learn how to test, track, and analyze behavior on your site, to increase leads and repeat customers. Read More
July 21 / 10:00 a.m.
Design a Customer Experience That Dominates: Part 1
Speaker: Erica Leonar, of Power Selling Pros
Most Customer Service Representatives provide an awful experience. Learn 8 principles to transform staff into Customer Experience Specialists who care and provide a WOW Experience for your customers. Read More
July 28 / 10:00 a.m.
Making Your Brand Strong in a Digital World
Speaker: Chris Yano + Paul Redman, of RYNO
Branding has never been more important than it is right now. Learn how to make your brand strategy super successful online, regardless of whether you're new to the world of digital marketing. Read More
July 28 / 2:00 p.m.
Creating Great Content for Your Social Media
Speaker: Shari Saunders, of Strategic America
Want to learn to create effective social media content to build trust, a loyal audience, and drive sales? Join this interactive workshop to develop a social media “voice” for your business. Read More
August 4 / 10:00 a.m.
Safeguard Your Success
Speaker: Tom Howard + Kathie Wong, of Service Titan
What can hurt you most during sudden economic downturns? ServiceTitan will share what they’ve learned from working with 1000s of service companies about creating stability in a volatile marketplace. Read More
August 4 / 2:00 p.m.
Why the Future Belongs to Companies Who Create the Employees They Want
Speaker: Stephen Dale + Zac Garside, of Power Selling Pros
Still asking, "Where are all the good employees?" Learn one of the most-overlooked elements of a contractor’s employee experience, and a two-step process to start creating your "Employee Vision." Read More
August 18 / 10:00 a.m.
Indispensable Leadership
Speaker: Brigham Dickinson, of Power Selling Pros
It’s never been harder to keep your team engaged. Explore what it takes to lead your team in these turbulent times, evaluate your leadership habits and learn ways to become an indispensable leader. Read More
August 18 / 2:00 p.m.
Understanding Your ROI in a Digital World
Speaker: Paul Redman, of RYNO
How can you show up more in online search? How many people are searching HVAC terms? How do you stack up against competitors? How can you determine (ROI) from advertising types? Join us to find out. Read More
Download the full schedule here.