2020 Breakout Schedule

Tuesdays, through August 4, at 10 a.m. and 2 p.m. CT

register for a session

Download the full schedule here.

June 23 / 10:00 a.m.

Insights into Today’s Consumer

Speaker: Gaby Arora

Want to learn about your customer's motivations and attitudes, and how they impact your business? We're here to dig into the data for insights to help you create long-lasting customer relationships. Read More

June 23 / 2:00 p.m.

ReThink Ultimate

Speaker: Ingrid Berkley & Valerie Mastalka

Is Perfect Air attainable? We think so! In this interactive breakout, the product team highlights features of Lennox’ top-of-the-line equipment that raises the bar for Ultimate Comfort in 2020. Read More

June 30 / 10:00 a.m.

Positioning Elite & Merit

Speaker: Brandon Chase + Eric Zito

Homeowners may not know much about Lennox Merit and Elite product lines. Get insights about homeowner behaviors, industry trends and providing product options to enhance the homeowner experience. Read More

June 30 / 2:00 p.m.

Creating Demand for the Lennox Brand

Speaker: Gaby Arora + Stephanie Bond

Learn how to leverage the Lennox brand to create consumer demand. See examples of ways to update your website and social media channels to better reach customers in this unique and challenging time. Read More

July 7 / 10:00 a.m.

Building Purpose into Your Brand

Speaker: Stephanie Bond + Daniel Parker

Did you know that 86% of consumers are more likely to purchase from purpose-driven companies? Discover how Corporate Social Responsibility programs boost your reputation and help increase your sales. Read More

July 7 / 2:00 p.m.

The New Service Dashboard

Speaker: Mariam Ballard + Terry Stern

The iComfort Dealer Dashboard is now the Service Dashboard. Get a walk-through of new features, like Enhanced Commissioning, Detailed Customer System View, Error Code Lookup Integration, and more. Read More

July 14 / 10:00 a.m.

IAQ Today

Speaker: Ingrid Berkley + Dhishan Kande

What do homeowners want from Indoor Air Quality products? Get an overview of the Healthy Climate Solutions line, how these products address growing IAQ markets, and how you can grow your IAQ sales. Read More

July 14 / 2:00 p.m.

User Experience Web Design Strategies to Drive Leads

Speaker: Sarah Snider + Maddie Farrell, Strategic America

Are you spending time and money driving traffic to your website, but those visitors aren’t converting into leads? The issue could be the user experience on your site. Learn how to test, track, and analyze behavior on your site, to increase leads and repeat customers. Read More

July 21 / 10:00 a.m.

Design a Customer Experience That Dominates: Part 1

Speaker: Erica Leonar, of Power Selling Pros

Most Customer Service Representatives provide an awful experience. Learn 8 principles to transform staff into Customer Experience Specialists who care and provide a WOW Experience for your customers. Read More

July 21 / 2:00 p.m.

Design a Customer Experience That Dominates: Part 2

Speaker: Erica Leonar, of Power Selling Pros

Part 2: A continuation of the morning session.

July 28 / 10:00 a.m.

Making Your Brand Strong in a Digital World

Speaker: Chris Yano + Paul Redman, of RYNO

Branding has never been more important than it is right now. Learn how to make your brand strategy super successful online, regardless of whether you're new to the world of digital marketing. Read More

July 28 / 2:00 p.m.

Creating Great Content for Your Social Media

Speaker: Shari Saunders, of Strategic America

Want to learn to create effective social media content to build trust, a loyal audience, and drive sales? Join this interactive workshop to develop a social media “voice” for your business. Read More

August 4 / 10:00 a.m.

Safeguard Your Success

Speaker: Tom Howard + Kathie Wong, of Service Titan

What can hurt you most during sudden economic downturns? ServiceTitan will share what they’ve learned from working with 1000s of service companies about creating stability in a volatile marketplace. Read More

August 4 / 2:00 p.m.

Why the Future Belongs to Companies Who Create the Employees They Want

Speaker: Stephen Dale + Zac Garside, of Power Selling Pros

Still asking, "Where are all the good employees?" Learn one of the most-overlooked elements of a contractor’s employee experience, and a two-step process to start creating your "Employee Vision." Read More

Download the full schedule here.