WEB Connect™ is your connection
to online customers
The WEB Connect Website Solution puts you right in front of more potential customers.
Today’s consumers have made online searches the most popular means of finding HVAC sales and service providers. WEB Connect makes it easy for those consumers to find you—with an attractive, responsive website, personalized for your service area.
We’ll not only provide the website, we’ll maintain it.
Your site will be maintained and updated by the professionals at Strategic America and Publicis, your CAP advertising agencies. For $3,500 per year, they’ll provide all this and more (can be included in a Lennox BEST CAP package):
- Robust mobile friendly content, customizable with your products and services
- Search engine optimization to improve your site’s visibility
- Presence on hundreds of local directories
- Frequent site updates to keep content fresh
- Leads generated to your site via the Dealer Locator on Lennox.com
Search Engine Optimization (SEO): Helping your customers find you.
The SEO experts at Strategic America and Publicis will help increase traffic to your website by improving the site’s visibility. It starts with high-quality text and video content that focuses on target keywords.
The goal is to appeal to Google’s secret formula for site rankings, which involves:
- Unique and up-to-date content
- Proper site architecture
- everything you’ll find in your WEB Connect website
One-third of all searches are for local information, so in addition to your home city, we’ll target up to 19 secondary markets in your area using a customized Home page to help your site show up in searches all across your service area.
Think local, sell local
Citysearch, Superpages, Google+ and Yelp are just four of the hundreds of searchable directories that feed thousands of others. It’s good to be in these directories, and your business will generally appear in them without any input from you—but that doesn’t necessarily mean the information will be accurate.
Our Listing Claim Service will control what appears in these directories. We’ll make sure your listing contains accurate information that works to your advantage.
Your customers are looking for you online right now!
A truly successful web presence depends on many different factors, all working together:
- Local directory listings
- Pay-per-click advertising
- Social media and more
The sooner you get started, the more you’ll sell—so don’t put it off. Contact your Lennox CAP representative today to put your WEB Connect website in motion. The goal is simple: clicks, leads and sales.
Your territory manager or:
LennoxCAP.net • Strategic America 800-728-0991 • Publicis 866-366-8248